According to a 2022 study conducted with marketers worldwide, 62 percent of respondents reported using artificial intelligence as a part of their digital marketing strategy. Two years earlier, in 2020, the reported usage rate stood at 84 percent which was a big growth from the 29 percent rate in 2018.
Share of marketers using artificial intelligence in their digital marketing strategies worldwide in 2018, 2020 and 2022
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Salesforce Research. (September 13, 2022). Share of marketers using artificial intelligence in their digital marketing strategies worldwide in 2018, 2020 and 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1203315/ai-marketing/
Salesforce Research. "Share of marketers using artificial intelligence in their digital marketing strategies worldwide in 2018, 2020 and 2022." Chart. September 13, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1203315/ai-marketing/
Salesforce Research. (2022). Share of marketers using artificial intelligence in their digital marketing strategies worldwide in 2018, 2020 and 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1203315/ai-marketing/
Salesforce Research. "Share of Marketers Using Artificial Intelligence in Their Digital Marketing Strategies Worldwide in 2018, 2020 and 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1203315/ai-marketing/
Salesforce Research, Share of marketers using artificial intelligence in their digital marketing strategies worldwide in 2018, 2020 and 2022 Statista, https://www.statista.com/statistics/1203315/ai-marketing/ (last visited December 21, 2024)
Share of marketers using artificial intelligence in their digital marketing strategies worldwide in 2018, 2020 and 2022 [Graph], Salesforce Research, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1203315/ai-marketing/
