Leading online travel agencies used South Korea 2023, by age

Published by Statista Research Department, Jul 1, 2024
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 58.4 percent of respondents aged 25 to 34 years stated that they had used the online travel agency Airbnb. Among older age groups, Korean agencies like Hana Tour and Interpark Tour were more commonly used.

Leading online travel agencies used in South Korea as of June 2023, by age

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Release date

August 2023

Region

South Korea

Survey time period

June 12 to June 30, 2023

Number of respondents

3,817 respondents*

Age group

16 years and older

Special properties

among people who had used online travel agencies before

Method of interview

Online survey

Supplementary notes

Original question: "Which of these online travel agencies have you used before? (choose all answers that apply)"

* Respondents count by age bracket was as follows:
16-24 years: 158
25-34 years: 969
35-44 years: 1,298
45-54 years: 874
55+ years: 518

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