According to a survey conducted by Rakuten Insight in South Korea in 2023, around 74.4 percent of respondents aged 25 to 34 years stated that they used online travel agency services via their smartphones. This was the most common device used across all age groups, followed by computers.
Devices used to book tickets or services on online travel agencies (OTAs) in South Korea as of June 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (August 2, 2023). Devices used to book tickets or services on online travel agencies (OTAs) in South Korea as of June 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1203288/south-korea-devices-used-to-book-tickets-or-services-on-otas-by-age/
Rakuten Insight. "Devices used to book tickets or services on online travel agencies (OTAs) in South Korea as of June 2023, by age." Chart. August 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1203288/south-korea-devices-used-to-book-tickets-or-services-on-otas-by-age/
Rakuten Insight. (2023). Devices used to book tickets or services on online travel agencies (OTAs) in South Korea as of June 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1203288/south-korea-devices-used-to-book-tickets-or-services-on-otas-by-age/
Rakuten Insight. "Devices Used to Book Tickets or Services on Online Travel Agencies (Otas) in South Korea as of June 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203288/south-korea-devices-used-to-book-tickets-or-services-on-otas-by-age/
Rakuten Insight, Devices used to book tickets or services on online travel agencies (OTAs) in South Korea as of June 2023, by age Statista, https://www.statista.com/statistics/1203288/south-korea-devices-used-to-book-tickets-or-services-on-otas-by-age/ (last visited July 22, 2024)
Devices used to book tickets or services on online travel agencies (OTAs) in South Korea as of June 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203288/south-korea-devices-used-to-book-tickets-or-services-on-otas-by-age/