According to a survey conducted by Rakuten Insight in South Korea in 2023, around 30.5 percent of male and 25 percent of female respondents stated that they did not use online travel agencies as they instead preferred traditional offline travel agencies. About one in five each reported having found better prices by booking directly via the official websites of travel-related services.
Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender
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Male
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Rakuten Insight. (January 14, 2021). Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight. "Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender." Chart. January 14, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight. (2021). Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight. "Reasons for Not Using Online Travel Agencies for Booking in South Korea as of June 2023, by Gender." Statista, Statista Inc., 14 Jan 2021, https://www.statista.com/statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/
Rakuten Insight, Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender Statista, https://www.statista.com/statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/ (last visited August 24, 2024)
Reasons for not using online travel agencies for booking in South Korea as of June 2023, by gender [Graph], Rakuten Insight, January 14, 2021. [Online]. Available: https://www.statista.com/statistics/1203264/south-korea-reasons-for-not-using-online-travel-agencies-for-booking-by-gender/