Reasons for not using online travel agencies for booking South Korea 2023

Published by Statista Research Department, Aug 7, 2023
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 28.3 percent of respondents stated that they did not use online travel agencies as they instead preferred traditional offline travel agencies. About one in five reported having found better prices by booking directly via the official websites of travel-related services.

Reasons for not using online travel agencies for booking in South Korea as of June 2023

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Release date

August 2023

Region

South Korea

Survey time period

June 12 to June 30, 2023

Number of respondents

3,161 respondents*

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Why did you not use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

* The survey was conducted among 1,278 female and 1,883 male respondents.

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