During an early 2020 survey carried out among marketing leaders from 29 countries, 83 percent of respondents reported using social media as a digital channel for their marketing strategy. To compare, 67 percent of professionals said they used search marketing and 66 percent of videos or OTT.
Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020
* The source says it surveyed 6,950 marketing leaders across 29 countries: Australia, Belgium, Brazil, Canada, Denmark, France, Finland, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Philippines, Poland, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, the United Kingdom, and the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (May 19, 2020). Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/?via=beehiivchinese
Salesforce Research. "Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020." Chart. May 19, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/?via=beehiivchinese
Salesforce Research. (2020). Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/?via=beehiivchinese
Salesforce Research. "Share of Marketers Using Selected Digital Channels for Their Online Marketing Strategies Worldwide as of February 2020." Statista, Statista Inc., 19 May 2020, https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/?via=beehiivchinese
Salesforce Research, Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020 Statista, https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/?via=beehiivchinese (last visited November 24, 2024)
Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020 [Graph], Salesforce Research, May 19, 2020. [Online]. Available: https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/?via=beehiivchinese
