During an early 2020 survey carried out among marketing leaders from 29 countries, 83 percent of respondents reported using social media as a digital channel for their marketing strategy. To compare, 67 percent of professionals said they used search marketing and 66 percent of videos or OTT.
Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020
* The source says it surveyed 6,950 marketing leaders across 29 countries: Australia, Belgium, Brazil, Canada, Denmark, France, Finland, Germany, Hong Kong, India, Ireland, Israel, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Philippines, Poland, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, United Arab Emirates, the United Kingdom, and the United States.
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Salesforce Research. (May 19, 2020). Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/
Salesforce Research. "Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020." Chart. May 19, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/
Salesforce Research. (2020). Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/
Salesforce Research. "Share of Marketers Using Selected Digital Channels for Their Online Marketing Strategies Worldwide as of February 2020." Statista, Statista Inc., 19 May 2020, https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/
Salesforce Research, Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020 Statista, https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/ (last visited December 21, 2024)
Share of marketers using selected digital channels for their online marketing strategies worldwide as of February 2020 [Graph], Salesforce Research, May 19, 2020. [Online]. Available: https://www.statista.com/statistics/1203256/digital-marketing-channels-worldwide/
