Podcast share in digital audio services ad spend in the U.S. 2019-2024

Published by
Michele Majidi,
Feb 13, 2024
In 2021, podcast advertising spending was forecast to account for 23.6 percent of digital audio services advertising spending in the United States. The share was forecast to increase to 34.2 percent by 2024. Between 2021 and 2025, podcast ad spend in the U.S. is projected to increase from 1.33 to 2.74 billion U.S. dollars.

Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024

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Release date

May 2022

Region

United States

Survey time period

2019 to 2021

Special properties

audio advertising within a podcast; includes all types of advertising on podcasts

Supplementary notes

* Forecast.

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Statistics on " Podcast advertising in the United States "

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Other statistics that may interest you Podcast advertising in the United States

Overview

6

Leading players

7

Marketer usage and insights

6

Consumer insights

8

Further related statistics

19

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Topics

Audio advertising in the U.S.Online radioDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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