Reasons for using online travel agencies for booking South Korea 2023, by age

Published by Statista Research Department, Jul 1, 2024
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 70.3 percent of respondents aged 16 to 24 years stated that they had used an online travel agency for convenience and ease of use. This was the most common reason across all age groups. Another major reason was special offers and discounts offered by the agency.

Reasons for using online travel agencies for booking in South Korea as of June 2023, by age

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Release date

August 2023

Region

South Korea

Survey time period

June 12 to June 30, 2023

Number of respondents

3,817 respondents*

Age group

16 years and older

Special properties

among people who had used online travel agencies before

Method of interview

Online survey

Supplementary notes

Original question: "Why did you use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

* Respondents count by age bracket was as follows:
16-24 years: 158
25-34 years: 969
35-44 years: 1,298
44-54 years: 874
55+ years: 518

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