According to a survey conducted by Rakuten Insight in South Korea in 2023, around 70.3 percent of respondents aged 16 to 24 years stated that they had used an online travel agency for convenience and ease of use. This was the most common reason across all age groups. Another major reason was special offers and discounts offered by the agency.
Reasons for using online travel agencies for booking in South Korea as of June 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (August 2, 2023). Reasons for using online travel agencies for booking in South Korea as of June 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1203246/south-korea-reasons-for-using-online-travel-agencies-for-booking-by-age/
Rakuten Insight. "Reasons for using online travel agencies for booking in South Korea as of June 2023, by age." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1203246/south-korea-reasons-for-using-online-travel-agencies-for-booking-by-age/
Rakuten Insight. (2023). Reasons for using online travel agencies for booking in South Korea as of June 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1203246/south-korea-reasons-for-using-online-travel-agencies-for-booking-by-age/
Rakuten Insight. "Reasons for Using Online Travel Agencies for Booking in South Korea as of June 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203246/south-korea-reasons-for-using-online-travel-agencies-for-booking-by-age/
Rakuten Insight, Reasons for using online travel agencies for booking in South Korea as of June 2023, by age Statista, https://www.statista.com/statistics/1203246/south-korea-reasons-for-using-online-travel-agencies-for-booking-by-age/ (last visited August 24, 2024)
Reasons for using online travel agencies for booking in South Korea as of June 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203246/south-korea-reasons-for-using-online-travel-agencies-for-booking-by-age/