Reasons for using online travel agencies for booking South Korea 2023

Published by Statista Research Department, Aug 7, 2023
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 69.6 percent of respondents stated that they had used an online travel agency for convenience and ease of use. Another major reason, at about 41.9 percent, was special offers and discounts offered by the agency.

Reasons for using online travel agencies for booking in South Korea as of June 2023

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Release date

August 2023

Region

South Korea

Survey time period

June 12 to June 30, 2023

Number of respondents

3,817 respondents*

Age group

16 years and older

Special properties

among people who had used online travel agencies before

Method of interview

Online survey

Supplementary notes

Original question: "Why did you use an online travel agency to book the tickets/services for your trip? (choose up to three answers)"

* The survey was conducted among 1,862 female and 1,955 male respondents.

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