According to a survey conducted by Rakuten Insight in South Korea in 2023, around 71.9 percent of respondents aged 16 to 24 years stated that they had used an online travel agency to book travel services several weeks ahead of time. This was the most common time to book across all age groups.
Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by age
among people who had used online travel agencies before
Method of interview
Online survey
Supplementary notes
Original question: "If you had used an online travel agency to book or purchase other travel services (sightseeing tours, admission tickets, tour guides, restaurant bookings, etc), when did you do so? (choose all answers that apply)"
* Respondents count by age bracket was as follows:
16-24 years: 32
25-34 years: 194
35-44 years: 205
45-54 years: 163
55+ years: 90
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by age [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1203236/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-age/
Rakuten Insight. "Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by age." Chart. August 2, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1203236/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-age/
Rakuten Insight. (2023). Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by age. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1203236/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-age/
Rakuten Insight. "Most Common Duration before a Trip to Book Travel Services via Online Travel Agencies (Otas) in South Korea as of June 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203236/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-age/
Rakuten Insight, Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by age Statista, https://www.statista.com/statistics/1203236/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-age/ (last visited December 03, 2024)
Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203236/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-age/
