According to a survey conducted by Rakuten Insight in South Korea in 2023, around 64.5 percent of male and 63.9 percent of female respondents stated that they had used an online travel agency to book travel services several weeks ahead of time. Male respondents were more likely to book closer to the date of the trip or even during the trip than female respondents.
Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by gender
among people who had used online travel agencies before
Method of interview
Online survey
Supplementary notes
Original question: "If you had used an online travel agency to book or purchase other travel services (sightseeing tours, admission tickets, tour guides, restaurant bookings, etc), when did you do so? (choose all answers that apply)"
Figures have been rounded.
* The survey was conducted among 357 female and 327 male respondents.
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1203233/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-gender/
Rakuten Insight. "Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1203233/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-gender/
Rakuten Insight. (2023). Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1203233/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-gender/
Rakuten Insight. "Most Common Duration before a Trip to Book Travel Services via Online Travel Agencies (Otas) in South Korea as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203233/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-gender/
Rakuten Insight, Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by gender Statista, https://www.statista.com/statistics/1203233/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-gender/ (last visited November 23, 2024)
Most common duration before a trip to book travel services via online travel agencies (OTAs) in South Korea as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203233/south-korea-time-before-a-trip-to-book-travel-services-via-otas-by-gender/
