According to a survey conducted by Rakuten Insight in South Korea in 2023, around 55.8 percent of female respondents stated that they booked their accommodations several months ahead of time. In contrast, the largest share of male respondents, at about 60 percent, preferred to book several weeks in advance instead.
Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023, by gender
among people who had used online travel agencies before
Method of interview
Online survey
Supplementary notes
Original question: "If you had used an online travel agency to book or purchase your travel accommodation (hotel, guesthouse, holiday apartment, etc), when did you do so? (choose all answers that apply)"
* The survey was conducted among 1,530 female and 1,583 male respondents.
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1203162/south-korea-time-before-a-trip-to-book-accommodation-via-otas-by-gender/
Rakuten Insight. "Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1203162/south-korea-time-before-a-trip-to-book-accommodation-via-otas-by-gender/
Rakuten Insight. (2023). Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1203162/south-korea-time-before-a-trip-to-book-accommodation-via-otas-by-gender/
Rakuten Insight. "Most Common Duration before a Trip to Book Accommodation via Online Travel Agencies (Otas) in South Korea as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203162/south-korea-time-before-a-trip-to-book-accommodation-via-otas-by-gender/
Rakuten Insight, Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023, by gender Statista, https://www.statista.com/statistics/1203162/south-korea-time-before-a-trip-to-book-accommodation-via-otas-by-gender/ (last visited December 22, 2024)
Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203162/south-korea-time-before-a-trip-to-book-accommodation-via-otas-by-gender/
