According to a survey conducted by Rakuten Insight in South Korea in 2023, around 56.6 percent of respondents stated that they booked their accommodations several weeks ahead of time. About half of respondents did so several months in advance.
Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023
among people who had used online travel agencies before
Method of interview
Online survey
Supplementary notes
Original question: "If you had used an online travel agency to book or purchase your travel accommodation (hotel, guesthouse, holiday apartment, etc), when did you do so? (choose all answers that apply)"
* The survey was conducted among 1,530 female and 1,583 male respondents.
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Rakuten Insight. (August 2, 2023). Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1203154/south-korea-time-before-a-trip-to-book-accommodation-via-otas/
Rakuten Insight. "Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023." Chart. August 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1203154/south-korea-time-before-a-trip-to-book-accommodation-via-otas/
Rakuten Insight. (2023). Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1203154/south-korea-time-before-a-trip-to-book-accommodation-via-otas/
Rakuten Insight. "Most Common Duration before a Trip to Book Accommodation via Online Travel Agencies (Otas) in South Korea as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203154/south-korea-time-before-a-trip-to-book-accommodation-via-otas/
Rakuten Insight, Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023 Statista, https://www.statista.com/statistics/1203154/south-korea-time-before-a-trip-to-book-accommodation-via-otas/ (last visited December 21, 2024)
Most common duration before a trip to book accommodation via online travel agencies (OTAs) in South Korea as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203154/south-korea-time-before-a-trip-to-book-accommodation-via-otas/
