According to a survey conducted by Rakuten Insight in South Korea in 2023, around 82.2 percent of female and 81 percent of male respondents stated that they previously booked accommodations through online travel agencies. This was the most common reported use for such agencies, followed by booking transportation and package holidays. While female respondents were more likely to book other services through these agencies, male respondents were more likely to book package holidays or rental cars.
Purposes of using online travel agencies in South Korea as of June 2023, by gender
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Rakuten Insight. (August 2, 2023). Purposes of using online travel agencies in South Korea as of June 2023, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight. "Purposes of using online travel agencies in South Korea as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight. (2023). Purposes of using online travel agencies in South Korea as of June 2023, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight. "Purposes of Using Online Travel Agencies in South Korea as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight, Purposes of using online travel agencies in South Korea as of June 2023, by gender Statista, https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/ (last visited November 23, 2024)
Purposes of using online travel agencies in South Korea as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
