According to a survey conducted by Rakuten Insight in South Korea in 2023, around 82.2 percent of female and 81 percent of male respondents stated that they previously booked accommodations through online travel agencies. This was the most common reported use for such agencies, followed by booking transportation and package holidays. While female respondents were more likely to book other services through these agencies, male respondents were more likely to book package holidays or rental cars.
Purposes of using online travel agencies in South Korea as of June 2023, by gender
Characteristic
Female
Male
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (August 2, 2023). Purposes of using online travel agencies in South Korea as of June 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight. "Purposes of using online travel agencies in South Korea as of June 2023, by gender." Chart. August 2, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight. (2023). Purposes of using online travel agencies in South Korea as of June 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight. "Purposes of Using Online Travel Agencies in South Korea as of June 2023, by Gender." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/
Rakuten Insight, Purposes of using online travel agencies in South Korea as of June 2023, by gender Statista, https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/ (last visited August 24, 2024)
Purposes of using online travel agencies in South Korea as of June 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203109/south-korea-reasons-for-using-online-travel-agencies-by-gender/