According to a survey conducted by Rakuten Insight in South Korea in 2023, around 81.6 percent of respondents stated that they previously booked accommodations through online travel agencies. This was the most common reported use for such agencies, followed by booking transportation and package holidays.
Purpose of using online travel agencies in South Korea as of June 2023
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Rakuten Insight. (August 2, 2023). Purpose of using online travel agencies in South Korea as of June 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1203099/south-korea-reasons-for-using-online-travel-agencies/
Rakuten Insight. "Purpose of using online travel agencies in South Korea as of June 2023." Chart. August 2, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1203099/south-korea-reasons-for-using-online-travel-agencies/
Rakuten Insight. (2023). Purpose of using online travel agencies in South Korea as of June 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1203099/south-korea-reasons-for-using-online-travel-agencies/
Rakuten Insight. "Purpose of Using Online Travel Agencies in South Korea as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203099/south-korea-reasons-for-using-online-travel-agencies/
Rakuten Insight, Purpose of using online travel agencies in South Korea as of June 2023 Statista, https://www.statista.com/statistics/1203099/south-korea-reasons-for-using-online-travel-agencies/ (last visited November 21, 2024)
Purpose of using online travel agencies in South Korea as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203099/south-korea-reasons-for-using-online-travel-agencies/