Purpose of using an online travel agency South Korea 2023

Published by Statista Research Department, Aug 7, 2023
According to a survey conducted by Rakuten Insight in South Korea in 2023, around 81.6 percent of respondents stated that they previously booked accommodations through online travel agencies. This was the most common reported use for such agencies, followed by booking transportation and package holidays.

Purpose of using online travel agencies in South Korea as of June 2023

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Release date

August 2023

Region

South Korea

Survey time period

June 12 to June 30, 2023

Number of respondents

3,817 respondents*

Age group

16 years and older

Special properties

among people who had used online travel agencies before

Method of interview

Online survey

Supplementary notes

Original question: "What did you use an online travel agency for? (choose all answers that apply)"

* The survey was conducted among 1,862 female and 1,955 male respondents.

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