According to a survey conducted by Rakuten Insight in South Korea in 2023, around 64.5 percent of respondents aged 25 to 34 years stated that they had used an online travel agency before. The youngest age group of respondents showed the lowest awareness of online travel agencies. While the oldest age group had the highest awareness, this did not translate into usage, as they also demonstrated the lowest rate of experience.
Share of people who used online travel agencies in South Korea as of June 2023, by age
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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Rakuten Insight. (August 2, 2023). Share of people who used online travel agencies in South Korea as of June 2023, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1203084/south-korea-share-of-people-using-online-travel-agencies-by-age/
Rakuten Insight. "Share of people who used online travel agencies in South Korea as of June 2023, by age." Chart. August 2, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1203084/south-korea-share-of-people-using-online-travel-agencies-by-age/
Rakuten Insight. (2023). Share of people who used online travel agencies in South Korea as of June 2023, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1203084/south-korea-share-of-people-using-online-travel-agencies-by-age/
Rakuten Insight. "Share of People Who Used Online Travel Agencies in South Korea as of June 2023, by Age." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1203084/south-korea-share-of-people-using-online-travel-agencies-by-age/
Rakuten Insight, Share of people who used online travel agencies in South Korea as of June 2023, by age Statista, https://www.statista.com/statistics/1203084/south-korea-share-of-people-using-online-travel-agencies-by-age/ (last visited July 22, 2024)
Share of people who used online travel agencies in South Korea as of June 2023, by age [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1203084/south-korea-share-of-people-using-online-travel-agencies-by-age/