Founded in 2012 and assisted by a Kickstarter campaign in 2013, Peloton is a fitness equipment and online subscription company based in New York. Peloton saw its global subscription revenue rise rapidly from 181 million U.S. dollars in 2019 to over 1.67 billion U.S. dollars in 2023. The company's flagship product is a stationary bike which consumers can use to exercise on their own or participate in online classes as part of a monthly subscription. The Peloton Digital app allows customers to stream a variety of cycling, yoga, meditation, and running classes directly to their device. The popularity of this subscription service has made celebrities out of the Peloton fitness instructors, including Ally Love, Alex Toussaint, and Robin Arzon.
Annual subscription revenue of Peloton worldwide from 2017 to 2023
(in million U.S. dollars)
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Peloton. (October 24, 2023). Annual subscription revenue of Peloton worldwide from 2017 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1203061/peloton-subscription-revenue/
Peloton. "Annual subscription revenue of Peloton worldwide from 2017 to 2023 (in million U.S. dollars)." Chart. October 24, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1203061/peloton-subscription-revenue/
Peloton. (2023). Annual subscription revenue of Peloton worldwide from 2017 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1203061/peloton-subscription-revenue/
Peloton. "Annual Subscription Revenue of Peloton Worldwide from 2017 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1203061/peloton-subscription-revenue/
Peloton, Annual subscription revenue of Peloton worldwide from 2017 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1203061/peloton-subscription-revenue/ (last visited December 21, 2024)
Annual subscription revenue of Peloton worldwide from 2017 to 2023 (in million U.S. dollars) [Graph], Peloton, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1203061/peloton-subscription-revenue/
