According to a survey by Rakuten Insight in May 2023, approximately 40 percent of the respondents in India, across all age groups, were willing to pay the same price for a collaboration product between a brand and an influencer as they would for a similar non-collaborated product. Overall, all age groups showed nearly identical responses.
Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by age group
Characteristic
Same price as a similar product that does not have the influencer's name on it
Upto 25 percent more than a similar product
Upto 50 percent more than a similar product
Upto 75 percent more than a similar product
Not more than twice the price of a similar product
I do not have a limit when it comes to supporting my favorite influencer
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Rakuten Insight. (June 12, 2023). Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1203016/india-willingness-to-buy-influencer-collaborated-product-by-age-group/
Rakuten Insight. "Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1203016/india-willingness-to-buy-influencer-collaborated-product-by-age-group/
Rakuten Insight. (2023). Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1203016/india-willingness-to-buy-influencer-collaborated-product-by-age-group/
Rakuten Insight. "Willingness to Spend Money on a Collaboration Product between a Brand and An Influencer in India in May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1203016/india-willingness-to-buy-influencer-collaborated-product-by-age-group/
Rakuten Insight, Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by age group Statista, https://www.statista.com/statistics/1203016/india-willingness-to-buy-influencer-collaborated-product-by-age-group/ (last visited December 23, 2024)
Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1203016/india-willingness-to-buy-influencer-collaborated-product-by-age-group/
