According to a survey by Rakuten Insight in May 2023, around 40 percent of both the female and male respondents intended not to pay extra for a collaborated product between a brand and an influencer. Overall, both the genders showed nearly identical results.
Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by gender
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Rakuten Insight. (June 12, 2023). Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1203014/india-willingness-to-buy-influencer-collaborated-product-by-gender/
Rakuten Insight. "Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1203014/india-willingness-to-buy-influencer-collaborated-product-by-gender/
Rakuten Insight. (2023). Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1203014/india-willingness-to-buy-influencer-collaborated-product-by-gender/
Rakuten Insight. "Willingness to Spend Money on a Collaboration Product between a Brand and An Influencer in India in May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1203014/india-willingness-to-buy-influencer-collaborated-product-by-gender/
Rakuten Insight, Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by gender Statista, https://www.statista.com/statistics/1203014/india-willingness-to-buy-influencer-collaborated-product-by-gender/ (last visited December 30, 2024)
Willingness to spend money on a collaboration product between a brand and an influencer in India in May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1203014/india-willingness-to-buy-influencer-collaborated-product-by-gender/
