According to a survey by Rakuten Insight in May 2023, around 83 percent of the participants in the age range of 25 to 44 years intended to buy collaborated products between a brand and an influencer. Interestingly, the respondents aged between 16 and 24 years showed the least intent towards buying collaborated products.
Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by age group
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Rakuten Insight. (June 12, 2023). Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1202982/india-people-that-purchased-collaborated-products-by-age-group/
Rakuten Insight. "Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1202982/india-people-that-purchased-collaborated-products-by-age-group/
Rakuten Insight. (2023). Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1202982/india-people-that-purchased-collaborated-products-by-age-group/
Rakuten Insight. "Share of People That Purchased Products from Brands That Collaborated with Influencers in India in May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202982/india-people-that-purchased-collaborated-products-by-age-group/
Rakuten Insight, Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by age group Statista, https://www.statista.com/statistics/1202982/india-people-that-purchased-collaborated-products-by-age-group/ (last visited December 18, 2024)
Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202982/india-people-that-purchased-collaborated-products-by-age-group/
