People that purchased brand influencer collaboration products India 2023, by gender

Share of people that purchased products from brands that collaborated with influencers in India in May 2023, by gender

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Release date

June 2023

Region

India

Survey time period

May 11 to 31, 2023

Number of respondents

22,301 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: Would you purchase a product that is a collaboration between a brand and an influencer?

The survey question had 9,034 female and 13,267 male respondents.

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