According to a survey by Rakuten Insight in May 2023, the majority of both female and male respondents in India mainly purchased clothing items that were endorsed by an influencer. A higher share, that is 61 percent of female respondents purchased influencer-endorsed cosmetics. On the other hand, male participants showed similar behavior in the consumer electronics and gadget category.
Types of purchased products that were endorsed by an influencer in India as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Types of purchased products that were endorsed by an influencer in India as of May 2023, by gender [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/1202925/india-purchased-products-that-were-endorsed-by-influencer-by-gender/
Rakuten Insight. "Types of purchased products that were endorsed by an influencer in India as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/1202925/india-purchased-products-that-were-endorsed-by-influencer-by-gender/
Rakuten Insight. (2023). Types of purchased products that were endorsed by an influencer in India as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/1202925/india-purchased-products-that-were-endorsed-by-influencer-by-gender/
Rakuten Insight. "Types of Purchased Products That Were Endorsed by An Influencer in India as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202925/india-purchased-products-that-were-endorsed-by-influencer-by-gender/
Rakuten Insight, Types of purchased products that were endorsed by an influencer in India as of May 2023, by gender Statista, https://www.statista.com/statistics/1202925/india-purchased-products-that-were-endorsed-by-influencer-by-gender/ (last visited December 25, 2024)
Types of purchased products that were endorsed by an influencer in India as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202925/india-purchased-products-that-were-endorsed-by-influencer-by-gender/
