According to a survey by Rakuten Insight in May 2023, the most popular category of influencer endorsed products among Indian consumers was clothing as indicated by over 60 percent of the respondents across all age groups. Other major products included cosmetics, shoes, and bags.
Types of purchased products that were endorsed by an influencer in India as of May 2023, age group
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Rakuten Insight. (June 12, 2023). Types of purchased products that were endorsed by an influencer in India as of May 2023, age group [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1202915/india-purchased-products-that-were-endorsed-by-influencer-by-age-group/
Rakuten Insight. "Types of purchased products that were endorsed by an influencer in India as of May 2023, age group." Chart. June 12, 2023. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1202915/india-purchased-products-that-were-endorsed-by-influencer-by-age-group/
Rakuten Insight. (2023). Types of purchased products that were endorsed by an influencer in India as of May 2023, age group. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1202915/india-purchased-products-that-were-endorsed-by-influencer-by-age-group/
Rakuten Insight. "Types of Purchased Products That Were Endorsed by An Influencer in India as of May 2023, Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202915/india-purchased-products-that-were-endorsed-by-influencer-by-age-group/
Rakuten Insight, Types of purchased products that were endorsed by an influencer in India as of May 2023, age group Statista, https://www.statista.com/statistics/1202915/india-purchased-products-that-were-endorsed-by-influencer-by-age-group/ (last visited January 02, 2025)
Types of purchased products that were endorsed by an influencer in India as of May 2023, age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202915/india-purchased-products-that-were-endorsed-by-influencer-by-age-group/
