According to a survey by Rakuten Insight in 2023, more than 60 percent of respondents across all age groups primarily chose to purchase products endorsed by YouTubers, followed by Instagram influencers. Products endorsed by other influencer types, such as actors, singers, models, etc., found a solid consumer base among those aged 55 years and above.
Types of influencers whose endorsed products were purchased across India in May 2023, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and above
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Rakuten Insight. (June 12, 2023). Types of influencers whose endorsed products were purchased across India in May 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight. "Types of influencers whose endorsed products were purchased across India in May 2023, by age group." Chart. June 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight. (2023). Types of influencers whose endorsed products were purchased across India in May 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight. "Types of Influencers Whose Endorsed Products Were Purchased across India in May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/
Rakuten Insight, Types of influencers whose endorsed products were purchased across India in May 2023, by age group Statista, https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/ (last visited August 25, 2024)
Types of influencers whose endorsed products were purchased across India in May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202898/india-types-of-influencers-whose-endorsed-products-were-purchased-by-age-group/