According to a survey by Rakuten Insight in May 2023, over 50 percent of respondents across all age groups recorded lack of necessity to be the reason for not purchasing influencer-endorsed products. Overall, participants from all age categories revealed similar responses.
Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by age group
Characteristic
I do not trust the quality of the products
I do not trust the influencer
There was nothing that they were endorsing that I needed
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1202854/india-reasons-for-not-buying-influencer-endorsed-products-by-age-group/
Rakuten Insight. "Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1202854/india-reasons-for-not-buying-influencer-endorsed-products-by-age-group/
Rakuten Insight. (2023). Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1202854/india-reasons-for-not-buying-influencer-endorsed-products-by-age-group/
Rakuten Insight. "Reasons for Not Purchasing Products That Were Endorsed by An Influencer in India in May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202854/india-reasons-for-not-buying-influencer-endorsed-products-by-age-group/
Rakuten Insight, Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by age group Statista, https://www.statista.com/statistics/1202854/india-reasons-for-not-buying-influencer-endorsed-products-by-age-group/ (last visited December 23, 2024)
Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202854/india-reasons-for-not-buying-influencer-endorsed-products-by-age-group/
