According to a survey by Rakuten Insight in May 2023, over 50 percent of female and male respondents recorded a lack of necessity to be the reason for not purchasing influencer-endorsed products. Overall, both genders revealed nearly identical responses.
Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by gender
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202848/india-reasons-for-not-buying-influencer-endorsed-products-by-gender/
Rakuten Insight. "Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202848/india-reasons-for-not-buying-influencer-endorsed-products-by-gender/
Rakuten Insight. (2023). Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202848/india-reasons-for-not-buying-influencer-endorsed-products-by-gender/
Rakuten Insight. "Reasons for Not Purchasing Products That Were Endorsed by An Influencer in India in May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202848/india-reasons-for-not-buying-influencer-endorsed-products-by-gender/
Rakuten Insight, Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by gender Statista, https://www.statista.com/statistics/1202848/india-reasons-for-not-buying-influencer-endorsed-products-by-gender/ (last visited December 21, 2024)
Reasons for not purchasing products that were endorsed by an influencer in India in May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202848/india-reasons-for-not-buying-influencer-endorsed-products-by-gender/
