According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 65 percent of respondents 55 years and older from the Philippines stated that they were willing to purchase an influencer collaboration product if it was the same price as the regular product without their name on it. The same survey found that about 90 percent of the respondents in the Philippines were willing to purchase a product that is a collaboration between a brand and an influencer.
Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group
The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"
The survey was conducted among:
2,713 respondents aged 16 - 24 years
3,651 respondents aged 25 - 34 years
2.104 respondents aged 35 - 44 years
500 respondents aged 45 - 54 years
127 respondents aged 55 years and older
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight. "Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight. (2023). Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight. "Acceptable Price Range for Influencer Collaboration Products in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
Rakuten Insight, Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/ (last visited December 26, 2024)
Acceptable price range for influencer collaboration products in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202732/philippines-price-ranges-for-an-influencer-collaboration-product-purchased-philippines-by-age/
