According to a survey on social media influencers conducted by Rakuten Insight in May 2023, over 80 percent of respondents across all ages in the Philippines stated that they were willing to buy products from an influencer collaboration. The same survey found that more than half of the respondents follow at least one influencer.
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among those who follow at least one influencer on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"
The survey was conducted among:
1,840 respondents aged 16 - 24 years
3,891 respondents aged 25 - 34 years
2,756 respondents aged 35 - 44 years
919 respondents aged 45 - 54 years
290 respondents aged 55 years and older
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/ (last visited August 24, 2024)
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/