According to a survey on social media influencers conducted by Rakuten Insight in May 2023, over 80 percent of respondents across all ages in the Philippines stated that they were willing to buy products from an influencer collaboration. The same survey found that more than half of the respondents follow at least one influencer.
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group
among those who follow at least one influencer on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Would you purchase a product that is a collaboration between a brand and an influencer?"
The survey was conducted among:
1,840 respondents aged 16 - 24 years
3,891 respondents aged 25 - 34 years
2,756 respondents aged 35 - 44 years
919 respondents aged 45 - 54 years
290 respondents aged 55 years and older
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/ (last visited December 22, 2024)
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202673/philippines-willingness-to-buy-an-influencer-collaboration-product-by-age/
