According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 88 percent females and 84 percent male respondents from the Philippines stated that they were willing to buy products from an influencer collaboration. The same survey found that more than half of the respondents follow at least one influencer.
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender
Characteristic
Female
Male
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in The Philippines as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender Statista, https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/ (last visited August 24, 2024)
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/