According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 88 percent females and 84 percent male respondents from the Philippines stated that they were willing to buy products from an influencer collaboration. The same survey found that more than half of the respondents follow at least one influencer.
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender
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Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender [Graph]. In Statista. Retrieved March 14, 2025, from https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed March 14, 2025. https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender. Statista. Statista Inc.. Accessed: March 14, 2025. https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in The Philippines as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender Statista, https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/ (last visited March 14, 2025)
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202668/philippines-willingness-to-buy-an-influencer-collaboration-product-by-gender/
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