A 2019 survey focused on the use of digital technology among museums in England. According to the survey, about half of the surveyed museums relied on email marketing in 2019. Meanwhile, 21 percent of the survey sample maintained and used a CRM system, while only 11 percent claimed to provide virtual reality or augmented reality experiences in 2019.
The survey question was phrased by the source as follows: "Now thinking about your organization’s digital activities, please indicate which of the following your organization currently does".
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Nesta. (February 7, 2020). Which digital activities does your museum offer? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1202656/digital-activities-offered-by-museums-england/
Nesta. "Which digital activities does your museum offer?." Chart. February 7, 2020. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1202656/digital-activities-offered-by-museums-england/
Nesta. (2020). Which digital activities does your museum offer?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1202656/digital-activities-offered-by-museums-england/
Nesta. "Which Digital Activities Does Your Museum Offer?." Statista, Statista Inc., 7 Feb 2020, https://www.statista.com/statistics/1202656/digital-activities-offered-by-museums-england/
Nesta, Which digital activities does your museum offer? Statista, https://www.statista.com/statistics/1202656/digital-activities-offered-by-museums-england/ (last visited December 26, 2024)
Which digital activities does your museum offer? [Graph], Nesta, February 7, 2020. [Online]. Available: https://www.statista.com/statistics/1202656/digital-activities-offered-by-museums-england/
