According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 86 percent of respondents from the Philippines stated that they were willing to buy products from an influencer collaboration. The same survey found that more than half of the respondents follow at least one influencer.
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023
Characteristic
Share of respondents
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1202649/philippines-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1202649/philippines-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1202649/philippines-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202649/philippines-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023 Statista, https://www.statista.com/statistics/1202649/philippines-willingness-to-buy-an-influencer-collaboration-product/ (last visited July 22, 2024)
Willingness to purchase products from an influencer collaboration in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202649/philippines-willingness-to-buy-an-influencer-collaboration-product/