According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 65 percent of the respondents between 16 and 24 years old stated that they purchased clothing among other products endorsed by influencers. The same survey found that around 70 percent of Filipino respondents have purchased an item endorsed by an influencer.
Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group
among respondents who purchased an item endorsed by an influencer
Method of interview
Online survey
Supplementary notes
The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"
The survey was conducted among:
1,324 respondents aged 16 to 24
2,714 respondents aged 25 to 34
1,838 respondents aged 35 to 44
607 respondents aged 45 to 54
176 respondents aged 55 and older
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in The Philippines as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group Statista, https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/ (last visited November 23, 2024)
Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202602/philippines-type-of-influencer-endorsed-products-purchased-by-age/
