October 2022
Worldwide
April 1, 2017 to October 1, 2022
Beginning of each month
The Brands IPX (Global) measures the market development of a fashion brand in a relative, independent of the price segment and worldwide comparison.
The index development allows for credible analysis for brand development in real time and anticipates, to a large extent, the sales trend of a brand.
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The index value reflects the “effective market value” of a fashion brand (which means core brand value excluding economic indicators, see IFDAQ Brand Anatomy), which is influenced by one of the market dynamics energetically weighting various factors (such as marketing activity, influence, market efficiency, prestige, global media presence etc.).
Figures were rounded for better understanding of the statistic.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Leaders
Brand loyalty
Consumer perception
Trust
Private vs. brand label
Social media
Further related statistics
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
