In the first quarter of 2021, three alcohol brands were found to advertise in children's online media in the United Kingdom, which was a breach of the UK Advertising Codes. A quarter earlier, five alcohol advertisers broke these rules.
Selected data on age-restricted ads in children’s online media in the United Kingdom (UK) in 4th quarter 2020 and 1st quarter 2021, by sector
Characteristic
Q4 2020
Q1 2021
Number of ad breaking the rules
47
158
Number of websites where the rules were broken
23
31
Number of YouTube channels where the rules were broken
8
8
Number of advertisers breaking the rules
21
41
Number of alcohol advertisers breaking the rules
5
3
Number of gambling advertisers breaking the rules
1
3
Number of HFSS advertisers breaking the rules
12
31
Number of weight reduction advertisers breaking the rules
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Standards Authority (UK). (May 12, 2021). Selected data on age-restricted ads in children’s online media in the United Kingdom (UK) in 4th quarter 2020 and 1st quarter 2021, by sector [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1202574/age-restricted-ads-children-online-media-uk/
Advertising Standards Authority (UK). "Selected data on age-restricted ads in children’s online media in the United Kingdom (UK) in 4th quarter 2020 and 1st quarter 2021, by sector." Chart. May 12, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1202574/age-restricted-ads-children-online-media-uk/
Advertising Standards Authority (UK). (2021). Selected data on age-restricted ads in children’s online media in the United Kingdom (UK) in 4th quarter 2020 and 1st quarter 2021, by sector. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1202574/age-restricted-ads-children-online-media-uk/
Advertising Standards Authority (UK). "Selected Data on Age-restricted Ads in Children’s Online Media in The United Kingdom (Uk) in 4th Quarter 2020 and 1st Quarter 2021, by Sector." Statista, Statista Inc., 12 May 2021, https://www.statista.com/statistics/1202574/age-restricted-ads-children-online-media-uk/
Advertising Standards Authority (UK), Selected data on age-restricted ads in children’s online media in the United Kingdom (UK) in 4th quarter 2020 and 1st quarter 2021, by sector Statista, https://www.statista.com/statistics/1202574/age-restricted-ads-children-online-media-uk/ (last visited December 30, 2024)
Selected data on age-restricted ads in children’s online media in the United Kingdom (UK) in 4th quarter 2020 and 1st quarter 2021, by sector [Graph], Advertising Standards Authority (UK), May 12, 2021. [Online]. Available: https://www.statista.com/statistics/1202574/age-restricted-ads-children-online-media-uk/
