The H&M Brands IPX (Global) was measured at 60.81 points on October 1, 2022, according to IFDAQ. H&M's brand performance declined significantly in the months following October 2017.
Brands IPX (global): development of the H&M brand worldwide from October 2017 to October 2022
The Brands IPX (Global) measures the market development of a fashion brand in a relative, independent of the price segment and worldwide comparison.
The index development allows for credible analysis for brand development in real time and anticipates, to a large extent, the sales trend of a brand. .
The index value reflects the “effective market value” of a fashion brand (which means core brand value excluding economic indicators, see IFDAQ Brand Anatomy), which is influenced by one of the market dynamics energetically weighting various factors (such as marketing activity, influence, market efficiency, prestige, global media presence etc.).
Figures were rounded for better understanding of the statistic.
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IFDAQ. (October 1, 2022). Brands IPX (global): development of the H&M brand worldwide from October 2017 to October 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202560/h-m-brand-development-worldwide/
IFDAQ. "Brands IPX (global): development of the H&M brand worldwide from October 2017 to October 2022." Chart. October 1, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202560/h-m-brand-development-worldwide/
IFDAQ. (2022). Brands IPX (global): development of the H&M brand worldwide from October 2017 to October 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202560/h-m-brand-development-worldwide/
IFDAQ. "Brands Ipx (Global): Development of The H&m Brand Worldwide from October 2017 to October 2022." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1202560/h-m-brand-development-worldwide/
IFDAQ, Brands IPX (global): development of the H&M brand worldwide from October 2017 to October 2022 Statista, https://www.statista.com/statistics/1202560/h-m-brand-development-worldwide/ (last visited December 21, 2024)
Brands IPX (global): development of the H&M brand worldwide from October 2017 to October 2022 [Graph], IFDAQ, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1202560/h-m-brand-development-worldwide/
