According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 56 percent of the Filipino respondents stated that they purchased cosmetics among other products endorsed by influencers in the Philippines. Another popular product was clothing products, which were bought by around 54 percent of surveyed respondents.
Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1202558/philippines-type-of-influencer-endorsed-products-purchased/
Rakuten Insight. "Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1202558/philippines-type-of-influencer-endorsed-products-purchased/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1202558/philippines-type-of-influencer-endorsed-products-purchased/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencers' Endorsement in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202558/philippines-type-of-influencer-endorsed-products-purchased/
Rakuten Insight, Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023 Statista, https://www.statista.com/statistics/1202558/philippines-type-of-influencer-endorsed-products-purchased/ (last visited November 23, 2024)
Type of products purchased by consumers based on influencers' endorsement in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202558/philippines-type-of-influencer-endorsed-products-purchased/
