The revenue of the animation merchandising market in Japan amounted to 669.3 billion Japanese yen in 2022. The market size increased for the second year in a row after experiencing a slight decline in 2020 due to the COVID-19 pandemic and related countermeasures, such as the temporary closure of shops and the cancellation of events. The source pointed out that the market in 2022 developed positively because of franchises such as "Pokémon," "Chiikawa," "Spy x Family," and "Detective Conan," as well as sales at movie-related events, pop-up stores, and character-themed cafés.
Revenue of the animation merchandising market in Japan from 2013 to 2022
(in billion Japanese yen)
Characteristic
Revenue in billion Japanese yen
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Revenues arising only from Japanese animation characters ranked in the top 100 characters selling well in Japan were tallied.
Revenues arising from the use of characters in advertisements and pachinko/pachinko-slot machines were not included.
100 Japanese yen equal 0.68 U.S. dollars or 0.63 euros as of February 2024.
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The Association of Japanese Animations. (February 10, 2024). Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations. "Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen)." Chart. February 10, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations. (2024). Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations. "Revenue of The Animation Merchandising Market in Japan from 2013 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 10 Feb 2024, https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/
The Association of Japanese Animations, Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/ (last visited July 22, 2024)
Revenue of the animation merchandising market in Japan from 2013 to 2022 (in billion Japanese yen) [Graph], The Association of Japanese Animations, February 10, 2024. [Online]. Available: https://www.statista.com/statistics/1202527/japan-animation-merchandising-market-size/