According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 49 percent of the Thai respondents aged 55 years old and older who were willing to buy an influencer collaboration product stated that they would buy the products with the same price as a similar product which does not have the influencer's name on it. The same survey found that the majority of the respondents in Thailand were willing to purchase a product that is a collaboration between a brand and an influencer.
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age
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Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age
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Rakuten Insight. (June 12, 2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age [Graph]. In Statista. Retrieved March 13, 2025, from https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed March 13, 2025. https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight. (2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age. Statista. Statista Inc.. Accessed: March 13, 2025. https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Acceptable Price Ranges for Thais to Purchase An Influencer Collaboration Product as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight, Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age Statista, https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/ (last visited March 13, 2025)
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
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