According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 49 percent of the Thai respondents aged 55 years old and older who were willing to buy an influencer collaboration product stated that they would buy the products with the same price as a similar product which does not have the influencer's name on it. The same survey found that the majority of the respondents in Thailand were willing to purchase a product that is a collaboration between a brand and an influencer.
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight. (2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight. "Acceptable Price Ranges for Thais to Purchase An Influencer Collaboration Product as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/
Rakuten Insight, Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age Statista, https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/ (last visited August 24, 2024)
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202478/thailand-price-ranges-for-an-influencer-collaboration-product-by-age/