According to a survey on social media influencers conducted by Rakuten Insight in May 2023, the most acceptable price range that both Thai female and male respondents were willing to buy an influencer collaboration product, was when the collaboration product was the same price as a similar product that does not have the influencer's name on it. Meanwhile, around 13 percent of the female respondents indicated they would not pay for more than twice of a similar products.
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1202474/thailand-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1202474/thailand-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. (2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1202474/thailand-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight. "Acceptable Price Ranges for Thais to Purchase An Influencer Collaboration Product as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202474/thailand-price-ranges-for-an-influencer-collaboration-product-by-gender/
Rakuten Insight, Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by gender Statista, https://www.statista.com/statistics/1202474/thailand-price-ranges-for-an-influencer-collaboration-product-by-gender/ (last visited December 23, 2024)
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202474/thailand-price-ranges-for-an-influencer-collaboration-product-by-gender/
