According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 39 percent of Thai respondents who were willing to buy an influencer collaboration product stated that they would buy the products with the same price as a similar product which does not have the influencer's name on it. The same survey found that the majority of the respondents in Thailand were willing to purchase a collaboration product between a brand and an influencer.
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023
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Rakuten Insight. (June 12, 2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202473/thailand-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202473/thailand-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. (2023). Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202473/thailand-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight. "Acceptable Price Ranges for Thais to Purchase An Influencer Collaboration Product as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202473/thailand-acceptable-price-ranges-for-an-influencer-collaboration-product/
Rakuten Insight, Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023 Statista, https://www.statista.com/statistics/1202473/thailand-acceptable-price-ranges-for-an-influencer-collaboration-product/ (last visited December 22, 2024)
Acceptable price ranges for Thais to purchase an influencer collaboration product as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202473/thailand-acceptable-price-ranges-for-an-influencer-collaboration-product/