Number of TikTok sponsored posts per influencer worldwide 2019-2020

Published by Statista Research Department, Jan 6, 2023
For every sponsored post TikTok influencers made in 2019, they create 2.3 of such posts in 2020. This constitutes an increase of 130 percent. A different study showed that most popular TikTok influencers could count on over half a million views per post in 2020.

Change in the number of TikTok sponsored posts per influencer worldwide between 2019 and 2020

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Release date

February 2021

Region

Worldwide

Survey time period

2019 and 2020

Number of respondents

5,000 respondents

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