Leading shopping channels based on spending during Chinese New Year Hong Kong 2024

Published by
Yihan Ma,
Dec 19, 2024
According to a survey on Chinese New Year spending in Hong Kong conducted in January 2024, around 12 percent of respondents stated that they expected to spend more money online during Chinese New Year. In comparison, about 51 percent of respondents said they expected to spend the most in physical stores.

Share of consumers who expected to spend more online and offline during Spring Festival in Hong Kong in 2024

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Release date

February 2024

Region

Hong Kong

Survey time period

January 22 to 31, 2024

Number of respondents

704 respondents

Age group

15 years and older

Method of interview

Telephone interview

Supplementary notes

Survey question:
Do you expected to spend more in physical stores or in online shops during the Chinese New Year this year?

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