According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 72 percent of respondents from the Philippines who have not purchased an item or product endorsed by an influencer stated that there was nothing that they needed from the products endorsed. The same survey found that more than half of Filipino respondents followed at least one influencer on social media.
Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023
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Share of respondents
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Rakuten Insight. (June 12, 2023). Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. "Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. (2023). Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. "Main Reasons for Not Purchasing a Product Endorsed by An Influencer in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight, Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023 Statista, https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/ (last visited July 27, 2024)
Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/