Reasons for not buying a product endorsed by an influencer Philippines 2023

Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023

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Release date

June 2023

Region

Philippines

Survey time period

May 11 to 31, 2023

Number of respondents

2,983 respondents

Age group

16 years and older

Special properties

among respondents who did not purchase an item endorsed by an influencer

Method of interview

Online survey

Supplementary notes

The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If no, why not?"

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Overview

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Leading markets

4

Social media platforms

4

Influencers

4

Audience

3

Consumer behavior and preferences

5

Further related statistics

3
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