According to a survey on social media influencers conducted by Rakuten Insight in May 2023, 72 percent of respondents from the Philippines who have not purchased an item or product endorsed by an influencer stated that there was nothing that they needed from the products endorsed. The same survey found that more than half of Filipino respondents followed at least one influencer on social media.
Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. "Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023." Chart. June 12, 2023. Statista. Accessed November 13, 2024. https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. (2023). Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight. "Main Reasons for Not Purchasing a Product Endorsed by An Influencer in The Philippines as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
Rakuten Insight, Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023 Statista, https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/ (last visited November 13, 2024)
Main reasons for not purchasing a product endorsed by an influencer in the Philippines as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202411/philippines-reasons-not-buying-product-endorsed-by-influencer/
