According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 80 percent of Thai respondents aged 35 to 44 years stated that they were willing to buy an influencer collaboration product. The same survey revealed that majority of the respondents with this purchase intention answered that they would buy the collaboration products with the same price as a similar product that does not have the influencer's name on it.
Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age
Characteristic
16 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 years and older
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Rakuten Insight. (June 12, 2023). Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. "Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. (2023). Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. "Share of Consumers Willing to Buy a Brand Product Collaborated with An Influencer in Thailand as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight, Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age Statista, https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/ (last visited July 03, 2024)
Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/