According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 80 percent of Thai respondents aged 35 to 44 years stated that they were willing to buy an influencer collaboration product. The same survey revealed that majority of the respondents with this purchase intention answered that they would buy the collaboration products with the same price as a similar product that does not have the influencer's name on it.
Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age
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Rakuten Insight. (June 12, 2023). Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. "Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. (2023). Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight. "Share of Consumers Willing to Buy a Brand Product Collaborated with An Influencer in Thailand as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
Rakuten Insight, Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age Statista, https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/ (last visited December 22, 2024)
Share of consumers willing to buy a brand product collaborated with an influencer in Thailand as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202388/thailand-willingness-to-buy-influencer-collaboration-product-by-age/
