According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 81 percent of Thai respondents stated that they were willing to buy an influencer collaboration product. The same survey found that majority of the respondents in the country with this purchase intention answered that they would buy such collaboration products with the same price as a similar product which does not have the influencer's name on it.
Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023
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Rakuten Insight. (June 12, 2023). Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1202381/thailand-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. "Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023." Chart. June 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1202381/thailand-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. (2023). Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1202381/thailand-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight. "Share of Consumer Willing to Buy a Brand Product Collaborated with An Influencer in Thailand as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202381/thailand-willingness-to-buy-an-influencer-collaboration-product/
Rakuten Insight, Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023 Statista, https://www.statista.com/statistics/1202381/thailand-willingness-to-buy-an-influencer-collaboration-product/ (last visited December 21, 2024)
Share of consumer willing to buy a brand product collaborated with an influencer in Thailand as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202381/thailand-willingness-to-buy-an-influencer-collaboration-product/
