According to a survey on social media influencers conducted by Rakuten Insight in May 2023, the most purchased type of influencer-endorsed product by Thai female respondents was cosmetics. Comparatively, the most purchased type of promoted product by the male respondents in the country was clothing.
Type of purchased products that were endorsed by an influencer in Thailand as of May 2023, by gender
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Rakuten Insight. (June 12, 2023). Type of purchased products that were endorsed by an influencer in Thailand as of May 2023, by gender [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1202341/thailand-type-purchased-influencer-endorsed-products-by-gender/
Rakuten Insight. "Type of purchased products that were endorsed by an influencer in Thailand as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1202341/thailand-type-purchased-influencer-endorsed-products-by-gender/
Rakuten Insight. (2023). Type of purchased products that were endorsed by an influencer in Thailand as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1202341/thailand-type-purchased-influencer-endorsed-products-by-gender/
Rakuten Insight. "Type of Purchased Products That Were Endorsed by An Influencer in Thailand as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202341/thailand-type-purchased-influencer-endorsed-products-by-gender/
Rakuten Insight, Type of purchased products that were endorsed by an influencer in Thailand as of May 2023, by gender Statista, https://www.statista.com/statistics/1202341/thailand-type-purchased-influencer-endorsed-products-by-gender/ (last visited December 23, 2024)
Type of purchased products that were endorsed by an influencer in Thailand as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202341/thailand-type-purchased-influencer-endorsed-products-by-gender/