Type of purchased influencer-endorsed products Thailand 2023

Type of purchased products that were endorsed by an influencer in Thailand as of May 2023

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Statistic: Type of purchased products that were endorsed by an influencer in Thailand as of May 2023
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Source

Use Ask Statista Research Service

In cooperation with

Rakuten Insight

Release date

June 2023

Region

Thailand

Survey time period

May 11 to 31, 2023

Number of respondents

14,266 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "What type of product have you purchased because it was endorsed by an influencer?"

Figures have been rounded.

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Statistics on " Influencer marketing in Thailand "

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Overview

6

Leading influencers

4

Industry-preferred platforms

4

Instagram

5

TikTok

4

YouTube

4

Facebook

4

Consumer perspectives

6

Further related statistics

3

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