Poland's dealer satisfaction rating was 3.22 in 2024, a slight increase over the previous year. The lowest average rating in the survey's history — excluding the 2009 result, when the index was based on a limited number of brands — was recorded in 2020.
Satisfaction Index of Car Dealers in Poland from 2007 to 2024
The dealer satisfaction assessment included three areas of evaluation of cooperation with an importer. The first was related to the importer's products, and thus their quality, reliability, availability, and customer satisfaction. The second area concerned the importer's policy as a representative of a multinational corporation operating within international structures - including competitiveness of market strategy and business approach. The last assessment focused on the head office as a company that operates in Polish reality, employs specific people in specific positions, and has its own organizational culture.
Selected aspects of dealer satisfaction were rated on a five-point scale, where "1" represented the lowest rating and "5" the highest.
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EY, & Miesięcznik Dealer. (September 24, 2024). Satisfaction Index of Car Dealers in Poland from 2007 to 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202281/poland-auto-dealer-satisfaction-index/
EY, und Miesięcznik Dealer. "Satisfaction Index of Car Dealers in Poland from 2007 to 2024." Chart. September 24, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202281/poland-auto-dealer-satisfaction-index/
EY, Miesięcznik Dealer. (2024). Satisfaction Index of Car Dealers in Poland from 2007 to 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202281/poland-auto-dealer-satisfaction-index/
EY, and Miesięcznik Dealer. "Satisfaction Index of Car Dealers in Poland from 2007 to 2024." Statista, Statista Inc., 24 Sep 2024, https://www.statista.com/statistics/1202281/poland-auto-dealer-satisfaction-index/
EY & Miesięcznik Dealer, Satisfaction Index of Car Dealers in Poland from 2007 to 2024 Statista, https://www.statista.com/statistics/1202281/poland-auto-dealer-satisfaction-index/ (last visited December 22, 2024)
Satisfaction Index of Car Dealers in Poland from 2007 to 2024 [Graph], EY, & Miesięcznik Dealer, September 24, 2024. [Online]. Available: https://www.statista.com/statistics/1202281/poland-auto-dealer-satisfaction-index/
