According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of Thai respondents aged 55 years old and older who had purchased an item or product endorsed by an influencer stated that they purchased the item endorsed by an actor or reality-television star. Meanwhile, more than half of the 16 to 24-year-old respondents purchased products endorsed by Youtubers.
Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by age
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Rakuten Insight. (June 12, 2023). Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1202265/thailand-influencer-type-consumers-purchased-endorsed-products-by-age/
Rakuten Insight. "Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by age." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1202265/thailand-influencer-type-consumers-purchased-endorsed-products-by-age/
Rakuten Insight. (2023). Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1202265/thailand-influencer-type-consumers-purchased-endorsed-products-by-age/
Rakuten Insight. "Type of Influencer That Consumers Purchased Influencer-endorsed Products in Thailand as of May 2023, by Age." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1202265/thailand-influencer-type-consumers-purchased-endorsed-products-by-age/
Rakuten Insight, Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by age Statista, https://www.statista.com/statistics/1202265/thailand-influencer-type-consumers-purchased-endorsed-products-by-age/ (last visited December 22, 2024)
Type of influencer that consumers purchased influencer-endorsed products in Thailand as of May 2023, by age [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1202265/thailand-influencer-type-consumers-purchased-endorsed-products-by-age/
